Why Social Media is Great for Your Business
You know the value of syndicating your content and increase your online presence. Social media networks are just brand new channels for your content and voice. Your new customers will find your brand both more accessible and easier to understand, and your existing customers will find your brand more recognizable and familiar. For instance, if you are active on Twitter, you can get tons of new customers because plenty of people will hear about your brand for the first time via the social networks. Some otherwise apathetic customers will find your brand sexy if you have a strong presence on social media networks.
Enhanced Brand Loyalty and More Conversion Odds
You will have more loyalty from your existing customers if you engage on social media, according to a recent report published by Texas Tech University. However, your social media plan should be both open and strategic to morph potential customers into being really loyal to your brand. You will have improved odds to convert potential customers into loyal customers if you push tons of high-quality content on social media networks. By building a following, brands will have access to old customers, recent customers, and new customers at the same time, and they will be interacting with them quite easily.
Every comment, video, image or post can lead to a reaction, and this reaction can lead to a visit to your site, and this visit can lead to a conversion. Not all your interactions will become a conversion, but every positive interaction can increase the likelihood of a conversion. Social media offers a lot of opportunities for generating leads, even for brands with low a CTR.
Increased Conversion Rates
Your customers will find your brand more “human” if they can interact with it via social channels, which eventually may lead to higher conversion rates. Since people love doing business with other people, your brand will benefit from this situation, as your brand will act just like people do. In addition to this, if your brand has tons of followers, you will increase your brand's credibility and trust.
Better Brand Authority
By interacting with your customers on a regular basis, your brand will increase their loyalty. Social media is an excellent channel for people to brag about or compliment any product or service out there. You will get new audience members following you for updates when your existing customers post anything about your company. You need to increase your brand authority, and social media will create the aura of prestige and value that your brand needs today. In addition to this, if you can interact with top influencers on Twitter and other social media networks, your reach and visible authority may go to the roof.
More Inbound Traffic
Social media marketing is not limited to the number of keywords people search online or customers who are already familiar with your products or services. You will be generating new visitors every time you post new content on these sites, and every social profile is another path to lead back to your site. So make sure you post high-quality content on these sites so you can generate more leads and sales over time.
Reducing Marketing Costs
Social channels only require that you invest one hour per day syndicating high-quality content. In addition to this, paid ads through Twitter and Facebook are relatively cheap to use, but of course it will depend on your particular goals. If you want to manage your advertising account very well, you have to start small. Did you get a better feel for things more so than you expected? Then increase your budget so that you can increase your conversions over time.
Enhanced Search Engine Rankings
SEO is always changing, but is is a great way to get targeted traffic from tons of search engines out there. Updating your content on a regular basis, optimizing your meta descriptions and tags, and getting backlinks to your site is no longer enough. Since top brands almost always use tons of social media channels to engage their customers, Google and other important search engines may be taking into consideration social media networks. Remember that social media management should be part of your online marketing plan as well.
Enhanced Brand Loyalty and More Conversion Odds
You will have more loyalty from your existing customers if you engage on social media, according to a recent report published by Texas Tech University. However, your social media plan should be both open and strategic to morph potential customers into being really loyal to your brand. You will have improved odds to convert potential customers into loyal customers if you push tons of high-quality content on social media networks. By building a following, brands will have access to old customers, recent customers, and new customers at the same time, and they will be interacting with them quite easily.
Every comment, video, image or post can lead to a reaction, and this reaction can lead to a visit to your site, and this visit can lead to a conversion. Not all your interactions will become a conversion, but every positive interaction can increase the likelihood of a conversion. Social media offers a lot of opportunities for generating leads, even for brands with low a CTR.
Increased Conversion Rates
Your customers will find your brand more “human” if they can interact with it via social channels, which eventually may lead to higher conversion rates. Since people love doing business with other people, your brand will benefit from this situation, as your brand will act just like people do. In addition to this, if your brand has tons of followers, you will increase your brand's credibility and trust.
Better Brand Authority
By interacting with your customers on a regular basis, your brand will increase their loyalty. Social media is an excellent channel for people to brag about or compliment any product or service out there. You will get new audience members following you for updates when your existing customers post anything about your company. You need to increase your brand authority, and social media will create the aura of prestige and value that your brand needs today. In addition to this, if you can interact with top influencers on Twitter and other social media networks, your reach and visible authority may go to the roof.
More Inbound Traffic
Social media marketing is not limited to the number of keywords people search online or customers who are already familiar with your products or services. You will be generating new visitors every time you post new content on these sites, and every social profile is another path to lead back to your site. So make sure you post high-quality content on these sites so you can generate more leads and sales over time.
Reducing Marketing Costs
Social channels only require that you invest one hour per day syndicating high-quality content. In addition to this, paid ads through Twitter and Facebook are relatively cheap to use, but of course it will depend on your particular goals. If you want to manage your advertising account very well, you have to start small. Did you get a better feel for things more so than you expected? Then increase your budget so that you can increase your conversions over time.
Enhanced Search Engine Rankings
SEO is always changing, but is is a great way to get targeted traffic from tons of search engines out there. Updating your content on a regular basis, optimizing your meta descriptions and tags, and getting backlinks to your site is no longer enough. Since top brands almost always use tons of social media channels to engage their customers, Google and other important search engines may be taking into consideration social media networks. Remember that social media management should be part of your online marketing plan as well.